Branson, who founded the Virgin Group that today has interests in everything from commercial aviation to fitness centers, is known for his appetite for adventure and has set world records in hot air ballooning and boating.
“As a child, I wanted to go to space,” the 70-year-old wrote a few days ahead of his trip.
He founded Virgin Galactic in 2004, but the dream almost came to an end in 2014 when an in-flight accident caused the death of a pilot, considerably delaying the program.
Since then, VSS Unity has successfully reached space three times, in 2018, 2019 — which included the first crew member who wasn’t a pilot — and finally May this year.
Sunday’s spaceflight takes off from Spaceport America, a huge base built in the Jornada del Muerto desert, around 20 miles southeast of the nearest dwelling, Truth or Consequences.
Financed largely by the state of New Mexico, Virgin Galactic is the principal tenant.
My mission statement is to turn the dream of space travel into a reality – for my grandchildren, for your grandchildren, for everyone.
— Richard Branson (@richardbranson) July 11, 2021
Paying passengers in 2022?
After Sunday, Virgin Galactic plans two further flights, then the start of regular commercial operations from early 2022. The ultimate goal is to conduct 400 flights per year.
Some 600 tickets have already been sold to people from 60 different countries — including Hollywood celebrities — for prices ranging from $200,000 to $250,000.
And though, according to Branson, “space belongs to us all,” the opportunity for now remains the preserve of the privileged.
“When we return, I will announce something very exciting to give more people the chance to become an astronaut,” he promised.
The competition in the space tourism sector, whose imminent rise has been announced for years, has come to a head this month.
Bezos, the richest person in the world, is due to fly on July 20 on Blue Origin’s New Shepard rocket.
Blue Origin posted an infographic Friday boasting the ways in which the experience it offers is superior.
The principal point: New Shepard climbs up to more than 60 miles in altitude, thus exceeding what is called the Karman line, the frontier of space according to international convention.
Bezos himself wished Branson “best of luck” in an Instagram post the following day.