The Trans African Tourism & Unity Campaign has officially launched a landmark 40,000-kilometre road journey across 39 African countries, setting off from Accra on Monday. The 163-day expedition seeks to promote a visa-free Africa by 2030, in line with the African Union’s Agenda 2063 vision of a united and prosperous continent.
Backed by the government of Ghana through the Ministry of Foreign Affairs and spearheaded by former legislator Ras Mubarak, the campaign aims to foster continental unity, cultural exchange, and sustainable tourism while driving Africa closer to economic integration.
The first stop on the road trip is Lomé, Togo, before continuing to Cotonou in Benin and onward to Nigeria. Other destinations include Cameroon, Equatorial Guinea, Gabon, Republic of Congo (Brazzaville), Democratic Republic of Congo (Kinshasa), Angola, Namibia, Botswana, South Africa, Lesotho, Eswatini, Mozambique, Zimbabwe, Zambia, Malawi, Tanzania, Burundi, Rwanda, Kenya, Ethiopia, and the Central African Republic.
From there, the journey extends into Chad, Niger, Algeria, Morocco, Mauritania, Senegal, The Gambia, Guinea, Guinea-Bissau, Sierra Leone, Liberia, Ivory Coast, and Burkina Faso, before concluding back in Ghana.
Speaking ahead of the journey, Ras Mubarak described the campaign as a Pan-African movement to reclaim Africa’s narrative through open borders and shared prosperity. By advocating for visa-free travel, he noted, the initiative seeks to pave the way for stronger ties, greater youth empowerment, and sustainable economic growth across the continent.
The campaign’s itinerary features meetings with African Heads of Government to present letters advocating for visa-free policies, press briefings in participating countries, cultural showcases, and stakeholder engagements highlighting tourism as a tool for unity and inclusion.
A broad coalition of partners is supporting the campaign, including the Office of the Chief of Staff of Ghana, Afrimex Gold, National Investment Bank, Ghana Gold Board, GLICO Insurance, GNPC, Telecel Ghana, National Lottery Authority, Delcielo Optical Services, Kempinski Hotel Gold Coast City, Stanbic Bank Ghana, Pan African Progressive Front, Africans Rising, and Radisson Blu Brazzaville.
Together, these partners bring expertise from finance, insurance, energy, telecommunications, hospitality, and civil society to ensure the campaign’s sustainability and long-term impact.
The Trans African Tourism & Unity Campaign stands as a bold step toward breaking down visa barriers, boosting intra-African tourism, and reaffirming the continent’s collective ambition for a united, visa-free future.
