Report gathered from the world of sports indicates that Lionel Messi has been named number 1 in SportsPro’s 2020 list made up of the world’s Most Marketable Athletes. Lionel Messi bagged the number 1 position whilst Cristiano Ronaldo placed 2nd on the list.
Basketball star Lebron James, Indian cricket star Virat Kohli also followed in the manner respectively with Canadian tennis player Andreescu placing number 5 on the list. According to SportsPro, the methodology for picking the best 50 draws on a vast amount of social media data which comprises of comparing 4 key points;
”Relevance, reach, return and resonance.”
Checkout the full list below;