Quite a few things.
- Cristiano is undoubtedly one of the most popular athletes today and in the history of sports. Al Nassr got all the attention even before Cristiano signed. Objective achieved.
- Al Nassr already have some non-asian stars like Aboubacar, Ospina and having Cristiano is a huge advantage to bring in more aging stars into the side as opposed to MLS and other similar leagues.
- KSA’s club doesn’t care much about the money(they might not have ROI anyway) as they are one of the richest in the world, but they reap other benefits in terms bringing more brands into the country, more fans to the club and league and of course brining in more ad-revenue and other pocket money with full attendance and shirt sales.
- One of the key factors is Cristiano seems to have committed to becoming an ambassador for Saudi Arabia as they bid to host the 2030 World Cup alongside Egypt and Greece. This is especially important for the country to make the foray into world Football and be successful in hosting the WC, like Qatari’s did. A prestige thing.
- As a player, Cristiano might be way past his prime but to not done. He can still score goals and Saudi league should be a cake walk for him and add more numbers to his already wealthy goal stats.
Overall, I think it’s a win-win situation. I mean come-on, $200m per year is a no-brainer for him and not much of a dent to Oil tycoons.